FADU – new logo

FADU (Federação Académica do Desporto Universitário) represents dynamism, union, strength, intelligence, competitiveness, and challenge. We proposed to create a system that structures the Federation and conveys professionalism, dedication and seriousness.
Each discipline has a signature attached, creating a structure to the level of an Olympic organization. Such approach, allows the identity to grow communicating efficiently in internal and external fronts. Combining those concepts above with a representative element of sport and success, we were able to develop a strength and dynamic shape inspired by a laurel wreath geometry.
We also studied mathematical systems to create rules that would unify all the elements.