7.4.17

101 solutions

As a finance consultancy agency, 101 Soluções needed an image that could project professionalism and trust but also dedication and openness, since the brand works closely with each client advising them on finance and insurance.

The result is a puzzle-shaped logo, that works as a visual metaphor for the capacity of fitting the best solution to any given problem, thus alluding to the service’s personalization. The ‘0’ and the ‘O’ unite in one only character to represent the singular solution tailored to client’s needs – that little extra.

The colour palette uses a warm orange with a dark grey, combining elements such as positivity and balance, dynamism and elegance, energy and neutrality, creating a cohesive yet bold image.






















31.3.17

the games

The competition, organised by the CDUP – Centro de Desporto da Universidade do Porto (University of Porto’s Sport Centre), aims to encourage the U.Porto students to join teams and participate in the National University Championships. The main objective of U.Porto Games is to provide all students with competitive, leisure and socialising moments during the competition.

Sport is essential to education and, as each field of study has its own distinctive characteristics, so does each sport discipline. Following that idea, we decided to focus on the wide range of sport activities practiced by the students and the uniqueness of each. The challenge was to find a way to represent it in the event identity.

We used simplified illustrations of sport equipment weaving in and out of large, brightly coloured type. The representation of movement associated with each action infuses the composition with dynamics and playfulness. The same aesthetic is reproduced for every edition of the event altering only the main colour (which is always paired with the CDUP green) and the set of sport symbols.


UPorto-Games-event-poster-Gen-Design-Studio


UPorto-Games-event-poster-Gen-Design-Studio


UPorto-Games-event-poster-Gen-Design-Studio


UPorto-Games-event-poster-Gen-Design-Studio

3.3.17

travel invitation

Daniela and Rui (Gen’s very own) wished to invite their family and friends to celebrate the life-long journey that they are about to set off on.


Na vida, o importante não é onde vais, mas com quem viajas.*

— the motto on sleeve cover sets the tone for the wedding invitation in form of a travel ticket. The design mimics the traditional format of a plane ticket featuring all the necessary information regarding the event; with passenger’s receipt as a tear-off stub, and a QR Code, which can add the event to your calendar app.

Going with only a single turquoise Pantone colour (in various opacities) and nice cotton paper was a cost-based decision, where the copper foil finishing was set to be the simple enhancement, which elevates the piece to the level suitable for this grand occasion.

We’ve managed to achieve a fresh and modern look with a touch of proper richness and elegance.

[update]

The “travel invitation” was featured on FPO (for print only), a division of UnderConsideration. Thanks, we’re honoured!

*“In life, it’s not where you go, it’s who you travel with.” The quote originally in English by Charles M. Schulz, the author of Peanuts – the popular comic strip.

wedding-invitaiton-travel-ticket-turquoise-copper-foil-stamp-Gen-Design-Studio

wedding-invitaiton-travel-ticket-turquoise-copper-foil-stamp-Gen-Design-Studio

wedding-invitaiton-travel-ticket-turquoise-copper-foil-stamp-Gen-Design-Studio-detail

wedding-invitaiton-travel-ticket-turquoise-copper-foil-stamp-Gen-Design-Studio

wedding-invitaiton-travel-ticket-turquoise-copper-foil-stamp-Gen-Design-Studio-sketch

20.2.17

start with facts

Libratum is an online publication aiming to become an analytical and neutral source of information about technology, science, and nature, presenting facts in an easy to understand manner, and providing tools for the reader to form his own opinion.

The logo revolves around a clever swap of characters “a” to “α” (alpha – a character of the Greek alphabet from which derived Latin “A”). The use of letter alpha in the logotype symbolises the beginning, the source of science-based factual knowledge – an extremely simple, relevant and iconic solution.
Modern and friendly character of the chosen typeface, as well as the name set in lowercase evoke more accessible character. All topped off with a smart and sober blue with noble golden accent helping to enhance the rational character of the publication.

Libratum-logo-publication-science-technology-nature-Gen-Design-Studio

Libratum-logo-publication-science-technology-nature-Gen-Design-Studio

Libratum-logo-sketch-science-technology-nature-Gen-Design-Studio

Libratum-logo-publication-science-technology-nature-Gen-Design-Studio

7.2.17

play-time

The concept for U.Porto’s Holiday Sports Camp turns children’s activities into playful illustrations that breathe energy and enthusiasm. These illustrations draw inspiration from each of the event’s related symbols such as ice creams, for the Summer; stars for Christmas; and eggs for Easter.

The posters sets up the tone for future communication supports by using simplified silhouettes and themed motifs that can be used across all necessary materials.

Each poster uses a themed colour palette, which relates to its event thus creating a specific mood and recognition, without losing cohesiveness.


illustration-ferias-sport-kids-animation-faces-Gen-Desing-Studio.

illustration-ferias-sport-kids-poster-Gen-Desing-Studio

illustration-ferias-sport-kids-animation-faces-Gen-Desing-Studio

illustration-ferias-sport-kids-animation-tshirt-Gen-Desing-Studio.

illustration-ferias-sport-kids-medal-Gen-Desing-Studio

3.2.17

the principles

The Principles of Design and Development, minimal poster series that we designed for our partners at Tekzenit to be a part of the brand new office’s interior design. Simplistic approach reduces the form to the minimum necessary bringing the posters closer to Geometric Abstraction paintings; being the large-scale colour accent in the clean and bright office interior.


Principles-of Design-poster-Gen-Design-Studio

Balance-Principles-of-Design-poster-Gen-Design-Studio

Unity-Principles-of-Design-poster-Gen-Design-Studio

Rhythm-Principles-of-Design-poster-Gen-Design-Studio

Motion-Principles-of-Design-poster-Gen-Design-Studio

YAGNI-Principles-of-Design-poster-Gen-Design-Studio

KISS-Principles-of-Design-poster-Gen-Design-Studio

20.1.17

social economy bite-sized

When faced with this challenge for the book A Economia Social em Portugal: Necessidades, perspetivas e fontes de financiamento (Social Economy in Portugal: Needs, prospects and sources of funding) – written by José Manuel Fernandes – we converted topics into colours and cluttered charts into clear and easy to understand infographics.

The appendix uses a different coloured paper, allowing users to identify the book’s different content sections even when closed. The final result is a colour-coded, elegant and dynamic piece clearly divided by subjects and topics where information can be easily found.

book-design-layout-economy-social-Gen-desing-studio
book-design-layout-economy-social-Gen-desing-studiobook-design-layout-economy-social-Gen-desing-studiobook-design-layout-economy-social-Gen-desing-studiobook-design-layout-economy-social-Gen-desing-studio
book-design-layout-economy-social-Gen-desing-studio

book-design-layout-economy-social-Gen-desing-studio
book-design-layout-economy-social-Gen-desing-studio
book-design-layout-economy-social-Gen-desing-studio
book-design-layout-economy-social-Gen-desing-studio
book-design-layout-economy-social-Gen-desing-studio

11.1.17

through a glass of wine

Selling online may be quite challenging, but as we know customers usually choose with their eyes, making the visual impact key.

For this project – Anatomia de Vinho (online store selling regional Portuguese wines) we knew we had to convey the terroirs’ anatomy, the fruit’s taste and the landscape’s diversity, which meant this ought to be an ode to the best that wine has to offer.

This all culminates in strong typography with winy colours and a symbol that encapsulates the land’s wine-making tradition in a glass.


Anatomia-do-Vinho-Logo-by-Gen-Design-Studio-Wine-shop-Portuguese

Anatomia-do-Vinho-Logo-by-Gen-Design-Studio-Wine-shop-Portuguese-concept-board

Anatomia-do-Vinho-Logo-sketch-by-Gen-Design-Studio-Wine-shop-Portuguese

Anatomia-do-Vinho-Logo-by-Gen-Design-Studio-Wine-shop-Portuguese

6.1.17

twinkling season


Diogo and Cristiana used photography to create a stop-motion GIF which embodies the season’s excitement, shiny lights, the glitter and all that fast-paced mood involved. The result is a playful pair of animated postcards that conveys exactly what Inno Laboratory wanted: a Merry Christmas and a Bright Happy New Year.

advertising-new year-card-inno-laboratory-tube-animation-gif-stop motion-gen

advertising-christmas-card-inno-laboratory-tube-animation-gif-stopmotion

advertising-christmas-card-laboratory-tube-animation-gif-stop motion-gen design studio