the games

The competition, organised by the CDUP – Centro de Desporto da Universidade do Porto (University of Porto’s Sport Centre), aims to encourage the U.Porto students to join teams and participate in the National University Championships. The main objective of U.Porto Games is to provide all students with competitive, leisure and socialising moments during the competition.

Sport is essential to education and, as each field of study has its own distinctive characteristics, so does each sport discipline. Following that idea, we decided to focus on the wide range of sport activities practiced by the students and the uniqueness of each. The challenge was to find a way to represent it in the event identity.

We used simplified illustrations of sport equipment weaving in and out of large, brightly coloured type. The representation of movement associated with each action infuses the composition with dynamics and playfulness. The same aesthetic is reproduced for every edition of the event altering only the main colour (which is always paired with the CDUP green) and the set of sport symbols.






travel invitation

Daniela and Rui (Gen’s very own) wished to invite their family and friends to celebrate the life-long journey that they are about to set off on.

Na vida, o importante não é onde vais, mas com quem viajas.*

— the motto on sleeve cover sets the tone for the wedding invitation in form of a travel ticket. The design mimics the traditional format of a plane ticket featuring all the necessary information regarding the event; with passenger’s receipt as a tear-off stub, and a QR Code, which can add the event to your calendar app.

Going with only a single turquoise Pantone colour (in various opacities) and nice cotton paper was a cost-based decision, where the copper foil finishing was set to be the simple enhancement, which elevates the piece to the level suitable for this grand occasion.

We’ve managed to achieve a fresh and modern look with a touch of proper richness and elegance.


The “travel invitation” was featured on FPO (for print only), a division of UnderConsideration. Thanks, we’re honoured!

*“In life, it’s not where you go, it’s who you travel with.” The quote originally in English by Charles M. Schulz, the author of Peanuts – the popular comic strip.